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Business Administration - Fashion Merchandising Program

Do you dream of a career in fashion? Are you looking for business education? Gibbs College offers a Business Administration – Fashion Merchandising program that can be completed in as little as 24 months. This program combines a specialized Associate Degree in Business Administration with aconcentration in fashion merchandising, which can help provide you with the professional skills required for a rewarding career you love.

Students in the Business Administration - Fashion Merchandising program at Gibbs College – Livingston will take classes to foster thinking and communication skills, and to develop a sound value system in the competitive Fashion Merchandising business environment. An Associate of Applied Science Degree in Business Administration with afashion merchandising concentration is designed to prepare you for entry-level positions upon successful completion of the program.

Fashion Merchandising Training – Relevant Courses

As a student earning a specialized Associate Degree in business administration and participating in the Fashion Merchandising concentration, you will have an opportunity to take a variety of classes, including:
  • Business Ethics
  • Introduction to the Fashion Industry
  • Fashion Textile and Apparel Analysis
  • Fashion Marketing and Consumer Behavior
  • Merchandise Planning and Control
  • Business Communications

Business Administration – Fashion Merchandising Program Objectives

Students with business administration and fashion merchandising training can pursue rewarding careers in the fashion merchandising profession. Several objectives of the program are to:
  • Identify factors that affect consumer fashion demand and promote fashion change
  • Recognize fashion cycles and explain their influence on the fashion industry
  • Explain the impact of computers in the design of apparel and textiles, manufacturing of apparel, marketing / sales of fashion
  • Analyze the operation of large and small apparel businesses
  • Design and graphically present in-store displays based on store needs, consumer type, market segment and project design
  • Examine the principles and practices of visual merchandising from throughout history
  • Discuss consumer behavior and apply professional presentation techniques used in the sale of goods

 



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